For press, partners and ourselves

The brand

The mark is a head in profile with its lid twisted off: the moment an idea gets out. It's always drawn, never photographed, and the lid is the only orange thing on it.

The mark

On paper

On ink

On lid orange

Files: mark.svg · lockup.svg · mark-1024.png · lockup.png. Leave clear space around the mark at least the width of the lid's gap. Don't redraw it, outline it, or put the lid back on.

Colour

Paper
#F1EADB

Ink
#16130F

Lid orange
#FF4F1F

Card
#FBF7EE

Each app keeps its own palette inside its own panel. The shop frame around it stays paper and ink.

Type

Fraunces Black, soft and wonky for headlines. Hanken Grotesk for reading. JetBrains Mono for labels, numbers and stamps. All three are free under the SIL Open Font License.

Voice

Talk like someone at the workbench: plain words, specific details, a dry joke when it fits. Name the real thing (the keg kicked, the glass sagged) instead of describing a feeling about it.